Thursday, May 31, 2007

More Mesh

In today's morning session at Mesh, Richard Edelman, of the eponymous agency, was intelligent, articulate and insightful.

And he offered a wonderful description of the PR practitioner's role: advisor, conscience, connector to influencers, source of creative ideas.

By contrast, I was somewhat taken aback by Mike Arrington's assertion yesterday (and I'm paraphrasing) that while he strives for credibility, sometimes he'll write outrageous things to drive traffic to his site.

Sounds less like a trusted source and more like supermarket-tabloid journalism to me (with apologies to publications that make no bones about what they are).

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