Sunday, July 29, 2007

Stop being used

There's an interesting post by Josh Bernoff about the way tech companies refer to their customers as users.

And it dawned on me that if I'm a user then I'm probably being used.

I guess that's somewhat implicit in the symbiotic producer/customer relationship. However, if we, the users, can fully understand the situation then presumably we can stop being so used (upsold) and make more informed choices.

On the other hand I also agree with the Elephant Man who so eloquently proclaimed, 'I am not an animal! I am a human being! I am...a man!'

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