I recently returned from
I first learned about social media and its PR potential from Giovanni Rodriguez at CA2005 and decided right then and there to start a blog (though it took nearly two years of research and listening before jumping in).
This year in addition to insightful and entertaining sessions, attendees contributed a rich and active twitter stream that offered a fresh dimension to the conference; check out #CA2009.
It wasn’t unusual for a table to have three or four people listening, tweeting and commenting on their colleagues’ tweets. My very good friends Gini Dietrich and
Here are a few of my most memorable highlights (via Twitter notes-better than Coles notes by far):
Tom Gable: There are three rules for succeeding in a recession. Unfortunately no one knows what they are.
Shanny Morgenstern: It’s not billable hours that matter, it’s the hours billed. (There’s a subtle distinction there, but an important one.)
Monty Hagler: 5 Rs drive new business: relationships, referrals, reputation, radar screen, RfP
Jason Baer: Listen on behalf of your clients; make sure you have a social media crisis plan in place and respond at the flashpoint (where it started).
Steve McKee: A business is more likely to be successful if it pursues a commitment to excellence.
Robert Stephens: Hire for curiosity, ethics and drive.
I think the key to Counselors is that it’s a true community in every sense of the word – PR agency leaders, entrepreneurs, people with a common interest and goal. We come together in the spirit of meeting, learning, sharing and friendship. And it’s both inspiring and humbling to be around so many smart folks in one place.
In retail it’s location, location, location. At Counselors, while no one could complain about the location (a lovely resort in
The next meeting is in May 2010 in
P.S. You can also listen to episode 166 of Inside PR for some CA mini interviews.