The event took place at CiRCA, a Toronto nightclub. And I have to say, I wasn't ready for the stanchions, bouncer attitude and red carpet at 8 in the morning. In fact, it felt like I was entering a super-cool boutique hotel - dark and with plenty of attitude. I got the impression that many of the staff had not been on the job at that time of day in a long, long time.
However, my eyes (and attitude) adjusted before the sessions. Here are my Twitter-notes highlights:
Keynote Gaping Void/Hugh MacLeod:
- Web 1.0 = search. Web 2.0 = share.
- Products don't go viral just b/c you throw a lot of money behind them.
Facebook's Elmer Sotto:
- Think about FB user experience, profile, compelling profile visual (doesn't have to be logo) & thumbnail image.
- On FB brands should pace their posts, establish an 'editorial' calendar and [not] overdo it.
Measurement guru Katie Delahaye Paine:
- People measure; computers count. You need people to analyse the results.
- Improve reputation by changing conversation: listen first then respond, and stop doing stupid things.
With one exception, the sessions offered useful tips and practical approach - the same high calibre as Mesh but in a change-of-intensity setting. And I liked that the level of information was aimed at people with a working knowledge of social media and not at the beginner level.
I also had a chance to record a couple of 4Qs for a future Inside PR podcasts.
If you were there, do you have any other nuggets to add?