Sunday, January 31, 2010

We've moved!

It's official. I'm no longer posting blog entries in two places. I've moved, unpacked and am pretty much settled.

Here's the new home of my(PR)palette. You'll find the whole kit and caboodle in there.

Thanks to everyone for visiting this site and sharing your thoughts.

Hope to see you in the new location!

Wednesday, January 13, 2010

Blogging backlist

When I worked in publishing, new releases were very important, of course. But of almost equal importance was the backlist – those books that had already been published and had built awareness, an audience, a niche...

New blog post: Please click here for more.

Monday, January 11, 2010

How are you reading?

Normally, the question we'd ask is: what are you reading? As in content you'll hopefully share. And, of course, that's key...

New blog post: Please click here for more.

Friday, January 08, 2010

Getting started in social media - new McMaster business course

As most of you know, I taught a social media for PR course at McMaster University last fall. You can read about it here, here, here and here.

And now, I'm happy to report that I'm teaching an accelerated business course on SM - also at McMaster. The after work sessions run March 4, 5, 11, 12, 6-9 p.m. and March 6, 9 AM - noon.

This is a hands-on class geared to business people and entrepreneurs who are looking for practical advice on how to get started with various social media tools.

Participants will learn how to set up a blog, Twitter, Linkedin, Facebook, post videos, record a podcast. I'll also be meeting with people one-on-one to discuss their communications and business goals and help them figure out which tools might work best for the audience they're trying to engage.

Here's where you go to sign up.

If you have any questions, feel free to contact me.

Please visit the new home of my(PR)palette.

Wednesday, January 06, 2010

Moving day... (for the blog, that is)

Happy 2010! It's hard to believe I've been working on my blog for three years now - and I hope you've enjoyed reading it and sharing your thoughts as much as I've enjoyed writing it.

I've learned a lot in that time, met so many great people - both online and off - and look forward to continuing - but with a slight twist.

One of the things I did during the holidays was pack my bags, set up a blog on Wordpress, migrate my entries and comments and, painstakingly add in all the tags - one at a time. (They came through as categories.) And other than the little glitch with the tags, the transfer was pretty seamless.

The blog will have the same name and focus: PR, social media and trends. But it will now have a different domain, platform and slightly new look. The new address is:

For the next couple of weeks, I'll be tinkering with the design, so think of this as the beta version. Your comments and suggestions are always welcome.

I'm also going to be cross-posting in both blogs for a while. But I'm hoping to be fully moved in and settled by the end of January. So drop by, sat a spell, y'all come back now...